JB+AMEE to help measure every festival

At height of summer festival season, UK music gets a green boost.

Julie’s Bicycle, the organisation that helps the music industry to reduce its carbon emissions, has launched an online tool to help festivals measure, analyse, report and act on their greenhouse gas (GHG) emissions, as part of their post-event review.

The IG (Industry Green) Tools are available free of charge to any creative sector business in the UK, and provide a customised, tailored approach to measuring and recording annual GHG emissions for festivals and outdoor events, venues and office spaces.

Julie’s Bicycle Director Alison Tickell said:

“Julie’s Bicycle aims to take the guesswork out of how the music industry can reduce its impact on the climate and our shared environment.  Our IG Tools will help organisations like festivals and music venues understand where emissions are happening and what they can do over the long term to cut them.  Measuring how you’re doing is the first step towards tackling the urgent challenge of climate change.”

CEO of Festival Republic Melvin Benn said:

“In 2008 over a million festival goers gathered to share music and company. Many festivals have made real efforts to reduce environmental degradation. Recycling waste, Waste Vegetable Oil biodiesel, locally sourced food supplies, responsible water use, composting, and occasionally on-site renewable energy have been part of festival planning for some time now. In their beautiful locations greenfield festivals can, and some do, strongly communicate the ethics of sustainability. But we need to do much more, starting with the reduction of GHG emissions.”

Based on a series of research reports conducted by Oxford University’s Environmental Change Institute and industry input, the IG Tools allow creative businesses to target and implement reductions in GHG emissions.  IG Tools can help organisations identify savings in energy costs, inform refurbishment and capital investment decisions, and prepare for ongoing environmental legislation on local and national levels.

The tools are “Powered by AMEE” – a neutral aggregation platform that ensures both access to the latest scientific calculations for analysing carbon impacts, and an audit trail behind the raw input data.

Gavin Starks, Founder and CEO of AMEE said:

“Julies Bicycle are demonstrating that quantifiable change can happen today. The huge commitment that the industry has made, and continues to make, is a world-class example to those wishing to take genuine, demonstrable action to combat climate change. Building environmental intelligence into everything we do shows a deep understanding of both the issues and their resolutions. We have a long journey ahead of us, but these first steps pave the way to transformational change.”

The Greener Festival Awards scheme recommends its applicants make use of the IG Tool for festivals if they need help or guidance in measuring their carbon impacts – a key awards criterion.

Ben Challis from the environmental group A Greener Festival said:

“Our Awards scheme for festivals is designed to encourage organisers to implement environmentally friendly practices – and the IG Tools are a fantastic new service that underpin the most important issue – reducing greenhouse gas emissions. We really hope festival organisers will begin to use Julie’s Bicycle’s IG Tools to measure and reduce greenhouse gas emissions and move towards truly sustainable events.”

The IG Tools also aim to further unite the music industry by contributing to climate-impact benchmarking.  Benchmarks are indicators of environmental performance, gained by comparing an individual organisation with the average GHG emissions of similar organisations. Benchmarks allow a company to say with confidence whether their work to reduce GHGs meets or exceeds broader standards of best practice – and use this awareness to drive change.

The tools are also key to the process for businesses seeking an IG mark, an “eco-label” certifying creative organisations (or suppliers) who have a demonstrable commitment to carbon emission reduction and environmental responsibility.

Julie’s Bicycle has IG Tools in development to help measure GHGs from touring, recording studios, retail, distribution, and manufacturing facilities.

Continuing updates are available online at: www.juliesbicycle.com

For Further Information:
Catherine Langabeer, Operations Manager, Julie’s Bicycle, 020 7436 6112, catherine [at] juliesbicycle.com


Julie’s Bicycle is a not-for-profit company established in 2007 to unite, lead and support the UK music industry in tackling climate change. We have brought together a coalition of scientific experts and senior figures across the industry to map the industry’s carbon footprint and take practical steps to reduce it

The Julie’s Bicycle team engages with individuals and corporations across the broadest spectrum of the music industry, including artists, songwriters, recording, publishing, live venues, festivals, orchestras, touring and merchandising companies.

ABOUT AMEE – The world’s energy meter

The transition to a low-carbon economy requires action from everyone from business and governments to individuals. To enable this, AMEE is lowering the barriers-to-engagement for everyone.

Business, Consumer and Government applications are “Powered by AMEE” to ensure compliance with authoritative international standards. AMEE’s aim is to map, measure and track all the energy and carbon data on Earth: the AMEE Platform helps track any activity or consumption data, including fuel, water, waste and other factors and convert them into carbon/GHG figures. Its web-services combines measurement, calculation, modelling, profiling and transactional services to power applications such as the Julies Bicycle IG Tools.

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