BBC, Channel Four, ITV and Sky combine in a BAFTA-led scheme to carbon-footprint every TV show

BBC, Channel Four, ITV and Sky have combined forces in a BAFTA-led cross-industry carbon calculator scheme, “Albert”, which is scheduled to launch at the Edinburgh TV festival in August. Broadcasters will encourage all TV producers to use the Albert system to footprint programmes, report the results and work to reduce environmental impacts.

How AMEE helps?

The calculator is “powered by AMEE”, as the authoritative source for environmental intelligence.

The Albert application enables TV producers to assess, benchmark, track and improve the energy and efficiency of TV production, and report these to broadcasters with consistency and confidence.

“As costs are squeezed across production, Albert will
help provide
simple ways to save energy, save money
and increase environmental sustainability.

We are delighted to be helping the TV sector engage
in credible,
quantified actions that will increase
energy efficiency
and help to reduce costs. ”
Gavin Starks, Founder, AMEE

Benchmarking and information sharing

Richard Smith, sustainable production manager for the BBC, says that the system will be used to create benchmarks for productions. For example, the average footprint of a 60 minute TV programme in a particular genre.

“Success depends on as many producers
as possible using the scheme”,
Fiona Ball, Sky

By aggregating and anonymising information, knowledge can be shared between organisations without revealing more sensitive details. At the same time, producers can share their information with broadcasters to form part of their own environmental intelligence.

Keeping it simple

Using a simple-to-answer set of questions, ranging from diesel in power generators to transportation, production managers can assess their footprint and work to increase their operational efficiencies – saving money and carbon.

About BAFTA (
The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit

About AMEE (
Uniquely trusted by the world’s environmental standards bodies, AMEE has aggregated and codified millions of environmental data items in the AMEE platform for a wide range of applications.

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