Canon’s efforts to produce higher-quality, lower-impact products is good news for both the business and its customers
With high Environmental- and Financial ameeScores (70 and 5 respectively) Canon is a good example of a large company which is making sustainability an integral part of its business success.
One of the standout features of Canon’s CSR efforts is to reduce the environmental impact of its products throughout their lifecycles, namely in Production, Use and Recycling.
For example, its latest range of office printers have a remote shutdown feature and a low-power transition mode system enabling 17% energy savings compared to the previous model.
Considering that printing and scanning documents remain part of office life – albeit much less than before – high efficiency equipment should be a prerequisite for reducing the carbon footprint in many businesses.
Canon’s efforts to make CO2 reduction a key feature of product selection is really important.
After all, while the installation the most energy-efficient factory equipment or renewable power does help to reduce the impact from manufacturing, it can only get us so far.
What is needed are products which help consumers to minimise their environmental impact and which can then be easily and effectively recycled.
Canon’s drive to get Carbon Footprint of Products (CFP) and Responsible Recycling certification are examples of this.
Companies must increasingly take responsibility for what they are producing if we are to make any significant progress in reducing the overall environmental burden of our consumer-driven economies.
The fact that lower-impact products go hand-in-hand with higher-quality products also means that the company reputation (and bottom line) benefits too. That’s when sustainability really makes sense.